Open Menorca opens its hospitality box to inclusion through ‘AS Deporte en Positivo’
The tournament brings PRISA Media’s initiative to the island, offering professional tennis access to four local associations working with disability and illness
The II Open Menorca ATP Challenger Tour is extending its impact beyond the court with the introduction of ‘AS Deporte en Positivo’, an initiative led by PRISA Media that connects professional sport with the social sphere.
As part of the agreement reached with the media group for the 2026 edition, the AS hospitality box will be allocated to associations from Menorca, integrating top-level tennis with real-life social contexts across the island.
From 29 March to 5 April, the Club Tenis Ciutadella will not only host ATP Challenger Tour matches, but also become a shared space where sport acts as a vehicle for inclusion.
A box open to new perspectives
‘AS Deporte en Positivo’ is one of AS newspaper’s editorial and social initiatives, designed to highlight stories where sport drives meaningful change. It focuses on projects that create tangible social impact, particularly in areas such as inclusion, disability and equal opportunities.
Its presence at Open Menorca goes beyond symbolism. It brings this commitment into the live tournament experience, offering access to a space usually reserved for a limited few. It’s not just about watching matches — it’s about experiencing the event from the inside, sharing the atmosphere of the professional circuit and engaging with an environment that is not always accessible to everyone.
Four associations shaping Menorca’s social fabric
The selected organisations reflect different forms of social support and community work on the island, from employment pathways to emotional support and inclusive sport.
TALLER JOVE / PQIE represents a first step towards independence for young people with intellectual disabilities. As part of the pre-employment programme of the Menorca Disability Foundation, it supports individuals aged 18 to 29 in developing workplace habits, skills and real-world experience.
Through training workshops, supervised placements and tailored support, the programme acts as a bridge into employment, assessing capabilities and building progressive career pathways.
VIDALBA, meanwhile, has spent nearly three decades demonstrating that sport can be a truly inclusive space. This non-profit organisation delivers adapted sports and leisure activities across the island — from basketball and swimming to tennis and athletics — in close collaboration with local clubs.
Its model is built on the collective effort of athletes, families and volunteers, and has been recognised with awards such as the Ramon Llull Prize 2023 and the “Posam Valors a l’Esport” award from the Balearic Government. Its name reflects its ethos: like the climbing plant it is named after, Vidalba grows by leaning on others.
In the field of emotional support, ALBA has been supporting women affected by breast cancer in Menorca since 2000. What began as a group of 15 women and healthcare professionals has grown into a network of around 150 members.
Its work focuses on sharing experiences, addressing the physical and emotional impact of the illness, and creating a safe, supportive environment where women feel understood at every stage of the process.
Completing the programme is ASPANOB, a leading organisation in the Balearic Islands supporting families of children and young people with cancer. Since 1987, it has worked to improve quality of life through specialised psychological care, social support and key resources, including accommodation in Palma and Barcelona for families travelling for treatment.
Its support spans from the moment of diagnosis through to follow-up care, providing comprehensive assistance during an especially demanding emotional and logistical journey.
The value of being inside
The presence of these associations in the tournament’s hospitality box, made available by AS as part of this initiative, goes beyond a symbolic gesture. It represents a way of recognising their role within Menorcan society and bringing visibility to work that often happens away from the spotlight.
For attendees, the experience extends beyond tennis — offering a chance to share space, spark conversations and connect sport with diverse social realities.
A tournament defined by more than sport
With initiatives like this, the Open Menorca ATP Challenger 100 strengthens its identity as an event that goes beyond competition. Alongside international tennis, it embraces a social dimension that connects with the local community and broadens the meaning of the tournament.
Because in Menorca, for one week, tennis is not only played — it is shared.
